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Sunburn to kick off Season 13 with Multi-Platinum Superstar Wiz Khalifa

Sunburn, Asia’s biggest electronic dance music festival will kick-start its 13th Season with Sunburn Arena with legendary multi-platinum superstar, Grammy and Golden Globe nominated recording artist Wiz Khalifa across the cities of Mumbai and Delhi in the month of September 2019. The season’s first Sunburn Arenas with Wiz Khalifa will kick off on 14 September 2019 in Delhi NCR followed by Mumbai on 15 September 2019.

Multi-platinum selling, Grammy and Golden Globe nominated recording artist Wiz Khalifa first major label debut album ROLLING PAPERS‎ in 2011 spawned the hugely successful hits “Black and Yellow,” “Roll Up” and “No Sleep” and gave Wiz the platform to win the award for “Best New Artist” at the 2011 BET Awards and “Top New Artist” at the 2012 Billboard Music Awards. His second album O.N.I.F.C. contained his songs “Work Hard Play Hard” and “Remember You” featuring The Weeknd. His third studio album, BLACC HOLLYWOOD, ‎debuted at #1 on Billboard’s Top 200 album chart and featured the hit single "We DemBoyz." Soon after, Wiz’s track,‎ “See You Again,” off the FURIOUS 7 soundtrack, catapulted to the top of the charts across 95 countries. Holding the #1 spot for 12 consecutive weeks, “See You Again” broke records by being Spotify’s most-streamed track in a single day in the United States and in a single week in 26 countries. In addition to winning 3 Teen Choice Awards in 2015, “See You Again” continued its success by winning a Critics’ Choice Award in the “Best Song” category, winning two Billboard Music Awards in the categories “Top Hot 100 Song” and “Top Rap Song,” earning three Grammy Award nominations in the categories “Song of the Year,” “Best Pop Duo/Group Performance” and “Best Song Written for Visual Media,” and a Golden Globe nomination in the category “Best Original Song – Motion Picture.” Wiz Khalifa’s Weed Farm mobile app has garnered over 10.1 million downloads and is currently being played in over eight countries and six languages. His latest studio album, ROLLING PAPERS 2, released in July 2018 contains the hits “Something New” featuring Ty Dolla $ign and “Hopeless Romantic” featuring Swae Lee.

The very first Sunburn Arena of Season 13 is a build up to the much awaited flagship Sunburn Festival 2019 which is slated to take place at Vagator, Goa from 27th December to 29th December 2019.The Arenas across Delhi and Mumbai will not only see Wiz Khalifa belting out his chartbusting numbers to music aficionados but also feature cutting edge technology, mind-blowing SFX and state of the art production.

Commenting on the much anticipated launch of Season 13 of Sunburn, Karan Singh, COO, Percept Live said, “Given the massive popularity of Sunburn and the ever increasing demand for more Sunburn events and talents across the country, we’re thrilled to kick off Season 13 with the super talented Wiz Khalifa across our primary cities of Mumbai and Delhi NCR. These Sunburn Arenas offer our fans a taste of what awaits them at the most awaited mega Sunburn Festival in December. We are thrilled to present the amazingly talented Wiz Khlaifa to our Sunburn fans and I think it’s a great way to fire-up our 13th season.”

Sunburn Arena is presented by Kingfisher and Magic Moments, and co-powered by Skybags, FastTrack, Toyota, boAt and SpiceJet. Rashi Entertainment is the officiated Event Partner for the Sunburn Arena Delhi edition scheduled on 14 September, 2019. The tickets for Sunburn Arena are live on www.bookmyshow.com.

Sunburn to stage a comeback in Goa in December

Asia’s largest music festival Sunburn will return home to Goa from December 27 to 29 at Vagator, Goa. The festival will be co-promoted and managed by Klassique Events led by Shailesh Shetty.

Earlier this year Percept Live, the wholly owned subsidiary of Percept Limited, announced a collaboration with Goa-based nightlife and promotions giant Klassique Events, to co-promote all Sunburn events in the state of Goa. After the successful first edition of the two-day Sunburn Klassique event in Goa in February, Shailesh Shetty escalated efforts to convince Percept Live, the owners of the Sunburn IP, to grant the dates of the main Sunburn Festival in 2019 to Goa instead of Pune where it had held its previous three editions.

Incepted in Goa in 2007 Sunburn has grown from a simple concept to a successful mega global festival through the support of the local populace, government and administration. Today, Sunburn has reached a threshold of mega recognition and is ranked in the top three music festivals globally, and owes a major chunk of its success to the love of its global fans as also the people and administration of Goa.

Shailesh Shetty said: “I am absolutely thrilled that Percept Live agreed to postpone the Pune Festival and schedule the main Sunburn Festival in Vagator Goa from December 27 to 29. This will bring back the nostalgia and glory of Sunburn in Goa, not to mention hundreds of thousands of fans from across the world.”

He added, “It took a lot of effort to convince Percept to shift the destination of the December festival but the recent mega success of the Sunburn Klassique event held in February in Goa was the clincher. I am dedicated to bring the Sunburn Festival back home to Goa and am committed to providing a truly memorable and magical event that will once again build Goa into a booming global music destination. I am immensely grateful to the Tourism Minister and the concerned departments of the Government of Goa for their incredible support and assistance in our collective endeavour to re-create history with Sunburn Goa during this year.”

Tourism Minister, Manohar Ajgaonkar said: “Over the past year I have dedicated all my efforts towards bringing international events to enhance the tourism in Goa. I am happy that Shailesh Shetty of Klassique Events has secured the franchise rights for Sunburn and brought back the festival in prime tourist season. The Tourism Ministry will extend all support to make the festival a phenomenal success so that it brings back tourists from all across the globe to Goa and put Goa back on the international music festival tourism map.”

Partha Ghosh of Percept Media addresses CNBCTV18 on Ad Spends & Trends in the upcoming Festive Season

Amidst a slowdown in the economy, India Inc. is likely to spend Rs 25,000-28,000 crore on advertising and marketing during the festive period, accounting for low to modest growth over last year, top media planners said. “While we certainly don’t expect significant growth in festive ad spending like in earlier years, advertisers will spend nearly Rs 28,000 crore between Ganesh Chaturthi and Christmas this year. As such, we expect an 8-12 percent growth in festive adex over last year,” said Ashish Bhasin, Chairman, CEO - South Asia, Dentsu Aegis Network.

Percept Media and Publicis India, on the other hand, expect no growth in festive ad spending this year. Said Partha Ghosh, COO, West and South, Percept Media, “In the first half of the year, the general elections, the IPL and the World Cup gave advertisers plenty of opportunities to generate significant advertising revenues. During the festive period, we will see spends in line with last year .i.e, Rs. 25,000 crore.” “While the slowdown in the consumption and automobile sectors has impacted ad spending, natural disasters such as floods have further catalysed the curb on ad spends. If nature’s fury continues into the festive period, it will further impact overall spends especially by the FMCG sector,” he added.

“We don’t think the slowdown in auto and consumer categories is going to impact the total festive ad spends. The reason for this is because consumers are still going to spend on e-commerce and lifestyle categories. This year, however, we see that the festive adex category will remain constant at Rs 25,000 crore or will have very marginal increase. Print will be the lead medium with more than 70 percent Share of Experience (SOE), followed by TV and Radio,” said Saurabh Varma, CEO, Publicis Communications, South Asia.

Earlier this year, Madison World revised its advertising expenditure growth forecast, lowering it from 16.4 percent to 13.4 percent. The revised Pitch Madison Advertising Outlook Report 2019 states it expects Q3 to be “reasonably strong” on the back of the festive season. “It appears that the consumer is looking for reasons to not spend or delay his spending. At a time like this, advertisers should not lose faith in advertising, and use it aggressively but effectively to protect their share,” said Sam Balsara, chairman of Madison World in the report. While the FMCG, Automobile, E-Commerce and Jewellery sectors will continue to be staple contributors to this year’s festive advertising spends, media planners say they expect heightened activity by OTT platforms and entertainment channels, telecom, travel and tourism and real estate players during the festive period. The automobile industry, which is reeling under the worst slowdown it has seen in nearly two decades, will use the festive period to aggressively push idle inventory, they add.

The festive period, which begins with Janmashtami, Ganesh Chaturthi and Onam and ends with Christmas, is an important time for advertisers, accounting for nearly 40 percent of the advertising expenditure for the year. The Indian economy is bearing the brunt of a weaker-than-expected demand outlook, with both the IMF and the Asian Development Bank lowering their growth forecast for 2019, citing domestic and global headwinds. The slowdown has been extremely pronounced in the automobile sector, with inventory piling up and thousands of lay-offs across the sector as consumers hold off big-ticket discretionary purchases. The FMCG sector has witnessed a significant slump over the past four quarters, both by volume and value. The slowdown is particularly pronounced in the hinterland, with market researcher Neilsen stating that rural consumption is slowing down at double the rate of urban, in its latest quarterly report ‘India FMCG growth snapshot’. The e-commerce sector is, however, bucking the trend with online spending on consumer durables and white goods sustained by heavy promotions and deep discounts. This will continue in the festive period too.

Editorial: Corporate Communications Team P2P is the in-house e-zine of Percept Limited. The contents of this publication have been created with inputs from its divisions and companies. The contents of this document may not be reproduced or circulated without prior consent from the Corporate Communications Department, Percept Limited.

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