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Bollyboom throws a Friendship Day Bash across 4 cities pan India

Bollyboom, the world's first and biggest Bollywood Dance Music Property of Percept Live, celebrated the spirit of friendship, fun and camaraderie with a thrilling series of Friendship Day Bashes across 4 cities pan India on August 4, 2019 including Bhopal, Kolkata, Vijaywada and Nagpur. It was a party like no other as Bollywood Dance Music fans bonded over the eternal power of music and friendship with Bollyboom. Popular artists who rocked BDM aficionados at Bollyboom across India included DJs Tash, Shibu, Moin, Rink, Sami, Kichh, Hussain, Zuby, Rabz, Polly, Montz and Spiral.

Bollyboom is an existing Intellectual property, which belongs to Percept Live, a forerunner that introduced a new genre called Bollywood Electro Music, a fusion of Bollywood music and electronic sounds in the festival market in India since 2013. The first editions have seen live performances by Sonu Nigam, Salim-Sulaiman, Shaan, Shveta Pandit, Shraddha Pandit sharing the platform with DJ Lloyd, DJ NYK and Acid in various cities such as Mumbai, Delhi and Jaipur. In the second edition, Bollyboom did events such as Bollyboom Holi Bash 2017 and another in 2018 with an accumulative attendance of over 10,000. Another massive event called Bollyboom NSCI Nights which pulled a crowd of over 4,500 Bollywood music enthusiasts with DJ Raftaar, DJ Aqeel, DJ Shilpi Sharma, DJ Zulfi Syed and DJ Aman who rocked the NSCI Dome at Worli in 2017. Last year Bollyboom hosted a pop up party offering customers a unique fresh and an exclusive nightclub experience, along with an exclusive guest list and an unforgettable experience at Marriot in Mumbai. Apart from arenas and Pop-ups Bollyboom has hosted multiple club nights in various metro and tier 2 cities. 'Bollyboom' is known to provide a unique live entertainment experience for Bollywood music fans and is seen in different variants across the country.

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Karan Singh addresses the EMDI & Ironwood Sports Session in Mumbai

Karan Singh, COO, Percept Live addressed over 100 PGD aspirants at the ‘EMDI & Ironwood Sports Orientation Session 2019’ on 5th August, 2019 at the Hall of Harmony, Nehru Centre, Worli, Mumbai.

Karan Singh spoke on the many evolving dynamics and nuances of a Careen in the Event Management domain. He shared his views on the rapidly changing global dynamics in the events and experiential management space, evolution and application of Technology, the importance of R&D and creating the WOW factor, innovation, researching the consumer pulse and raising the bar for fans and audiences. Case studies shared made for an interesting and interactive session.

Other speakers at the session included Sameer Tobaccowala, CEO, Shobiz Experiential Communications, Sushma Gaikwad, Founder & Director, ICE Global, Nagesh Alai, Former Group Chairman, FCB Ulka Group, Jitendra Joshi, Co-Founder & CEO, SportzConsult, Kavita Lakhani, Executive Director, GolinOpinion, Alan Sippy, Former Cricketer & Dy Managing Director, Samira Habitats, and Vinod Janardhan, Managing Director, Team Rustic.

The audience comprised PGD students from the Event Management, Sports Management, Wedding Planning, Advertising and Public Relations domains for the Academic Year 2019-20.

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Perceptites bond together over a Pot Luck Lunch to celebrate Indian Independence Day

“A Family that eats together, stays together”. Perceptites took this quote to the next level as they rallied together to celebrate the 73rd Indian Independence Day with full zeal and patriotism. Since the theme was “National Integration & Unity in Diversity”, Perceptites united over a delicious Pot Luck Lunch which transformed the celebration of Independence Day into an eventful, memorable, full-flavored, all-embracing and re-energizing bonding and networking session for the entire Group.

To add more flavor to the festive celebrations, all Perceptites came dressed in traditional and tri-coloured attire which served as the ultimate cherry on the cake, creating a patriotic and colorful ambience. It was a great way to celebrate the eternal Spirit of Freedom, Pride & Unity at Percept as also serve as a salute to the many martyrs and freedom fighters who fought for our Independence.

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Perceptites commemorate ‘World Photography Day’ with a vibrant range of smart clicks

Perceptites took part in the ‘Smartphone Photography Contest’ on the occasion of ‘World Photography Day’ on 19 August 2019. Smartphones capturing the theme "Framing Your Workplace" spanning ‘People’ (working employees, candid office moments, team discussions, interesting facial expressions) and / or ‘Places’ (any interesting aspect of the office or its building in terms of the structure such as the glass facade, staircase, desks, pillars) saw a delightful range of candid office moments, employee expressions, architecture & office infrastructure fill the photo board and make for a challenging task for Professional Photographer Rahul Vangani to judge.

Kudos to the winners Ashutosh Chowdhary and Ruwaifa Khan who won in the respective categories of ‘People’ and ‘Places’.

Editorial: Corporate Communications Team P2P is the in-house e-zine of Percept Limited. The contents of this publication have been created with inputs from its divisions and companies. The contents of this document may not be reproduced or circulated without prior consent from the Corporate Communications Department, Percept Limited.

© Corporate Communications, Percept Limited, P-2, Level-4, Raghuvanshi Estate, 11/12 Senapati Bapat Marg, Lower Parel (West), Mumbai - 400013, India. Tel: +91-22-30448400 Web: www.perceptindia.in Intranet: www.mypercept.in Email: corporatecommunications@perceptindia.in
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